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“Strategic value is pointless if it does not deliver business value”

Chairman Uday Shankar talks about Star India's strategy after its IPL win

Soumik Kar

The calm exterior does manage to conceal Uday Shankar’s emotions. Fresh from winning a $2.5 billion bid, the 56-year-old chairman and CEO of Star India optimistically speaks of the untapped potential in both cricket and sports at large. He also opens up on how he plans to recover that money and Star India’s corporate strategy. Excerpts: