Salsa is just a candy away from boredom

Center Fruit’s latest television commercial gets you tapping your feet with your mouth agape

Yashasvini Razdan - March 15, 2021

Plain relief or pain relief?

Omnigel India’s latest ad nudges consumers towards choosing a lasting solution for body aches, over momentary relief

Yashasvini Razdan - February 12, 2021

Berry crunchy munchy

Bournvita Crunchy promises adults a guilt-free snack with its latest ad campaign

Yashasvini Razdan - January 15, 2021

Breaking the clutter

Pass Paas Pulse’s new advertising campaign is unconventional, just like the candy

Shailaja Mohapatra - January 01, 2021

Reviving B2B marketing in 2021

The big challenge for B2B players is retaining customers and increasing brand awareness 

M Muneer - January 01, 2021

Smile. It increases your teeth value

Sometimes a sparkling white smile is enough to bring about change, reminds Happydent

Shailaja Mohapatra - December 17, 2020

Sticking to the script

Over all these years, men haven’t changed and so haven’t Imperial Blue ads 

Shailaja Mohapatra - November 20, 2020

Flickstree is onboarding advertisers at breakneck speed. How?

The newbie is offering a dream marketing-platform that does not charge until a sale is made 

Debangana Ghosh - September 05, 2020