Marketing The Rainbow
The increasing power of the pink economy, or rainbow capitalism, is driving even the most conservative of brands to showcase their support for the LGBTQ community either through campaigns or products. But, is it enough?
Vinita Bhatia - June 29, 2022
The Power Of Influence
A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing
Shruti Sonal - October 30, 2021
Puma’s Digital Leap
By being topical and relevant, Puma has managed to make a lot of noise
Sneha Kanchan - August 31, 2021
Ovenstory solves age-old dilemma
With 'The Standout Pizza', Ovenstory tackles the challenge that pizza lovers at loggerheads face — about choice of toppings, crust and cheese
Anishaa Kumar - August 03, 2021
Rapido’s ‘zaroori’ message
Rapido is asking its customers to think twice before stepping out or calling for a service at home with the simple, “Is this important?”
Anishaa Kumar - July 06, 2021
Salsa is just a candy away from boredom
Center Fruit’s latest television commercial gets you tapping your feet with your mouth agape
Yashasvini Razdan - March 15, 2021
Plain relief or pain relief?
Omnigel India’s latest ad nudges consumers towards choosing a lasting solution for body aches, over momentary relief
Yashasvini Razdan - February 12, 2021
Berry crunchy munchy
Bournvita Crunchy promises adults a guilt-free snack with its latest ad campaign
Yashasvini Razdan - January 15, 2021
Breaking the clutter
Pass Paas Pulse’s new advertising campaign is unconventional, just like the candy
Shailaja Mohapatra - January 01, 2021
Reviving B2B marketing in 2021
The big challenge for B2B players is retaining customers and increasing brand awareness
M Muneer - January 01, 2021
