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        • Plain relief or pain relief?

          Omnigel India’s latest ad nudges consumers towards choosing a lasting solution for body aches, over momentary relief

          Yashasvini Razdan - February 12, 2021
        • Berry crunchy munchy

          Bournvita Crunchy promises adults a guilt-free snack with its latest ad campaign

          Yashasvini Razdan - January 15, 2021
        • Breaking the clutter

          Pass Paas Pulse’s new advertising campaign is unconventional, just like the candy

          Shailaja Mohapatra - January 01, 2021
        • Reviving B2B marketing in 2021

          The big challenge for B2B players is retaining customers and increasing brand awareness 

          M Muneer - January 01, 2021
        • Smile. It increases your teeth value

          Sometimes a sparkling white smile is enough to bring about change, reminds Happydent

          Shailaja Mohapatra - December 17, 2020
        • Sticking to the script

          Over all these years, men haven’t changed and so haven’t Imperial Blue ads 

          Shailaja Mohapatra - November 20, 2020
        • Flickstree is onboarding advertisers at breakneck speed. How?

          The newbie is offering a dream marketing-platform that does not charge until a sale is made 

          Debangana Ghosh - September 05, 2020
        • Take cover – outdoors and indoors

          Manforce Condoms’ digital push during the lockdown urges people to stay protected at all times

          Shailaja Mohapatra - June 11, 2020
        • Quick, short videos can mint fortunes. Simply let user data lead the script

          Pocket Aces tells engaging stories, and makes money from advertising, web series and talent management

          Rishabh Bhatnagar - May 30, 2020
        • Cupshup is brewing a storm in a teacup

          This Mumbai-based start-up has found an effective way to convey an advertiser’s message — serve it with hot tea or coffee

          Debangana Ghosh - March 21, 2020