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        • Marketing The Rainbow

          The increasing power of the pink economy, or rainbow capitalism, is driving even the most conservative of brands to showcase their support for the LGBTQ community either through campaigns or products. But, is it enough?

          Vinita Bhatia - June 29, 2022
        • The Power Of Influence

          A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing

          Shruti Sonal - October 30, 2021
        • Puma’s Digital Leap

          By being topical and relevant, Puma has managed to make a lot of noise

          Sneha Kanchan - August 31, 2021
        • Ovenstory solves age-old dilemma

          With 'The Standout Pizza', Ovenstory tackles the challenge that pizza lovers at loggerheads face — about choice of toppings, crust and cheese

          Anishaa Kumar - August 03, 2021
        • Rapido’s ‘zaroori’ message

          Rapido is asking its customers to think twice before stepping out or calling for a service at home with the simple, “Is this important?” 

          Anishaa Kumar - July 06, 2021
        • Salsa is just a candy away from boredom

          Center Fruit’s latest television commercial gets you tapping your feet with your mouth agape

          Yashasvini Razdan - March 15, 2021
        • Plain relief or pain relief?

          Omnigel India’s latest ad nudges consumers towards choosing a lasting solution for body aches, over momentary relief

          Yashasvini Razdan - February 12, 2021
        • Berry crunchy munchy

          Bournvita Crunchy promises adults a guilt-free snack with its latest ad campaign

          Yashasvini Razdan - January 15, 2021
        • Breaking the clutter

          Pass Paas Pulse’s new advertising campaign is unconventional, just like the candy

          Shailaja Mohapatra - January 01, 2021
        • Reviving B2B marketing in 2021

          The big challenge for B2B players is retaining customers and increasing brand awareness 

          M Muneer - January 01, 2021