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        • OTT players are splurging on content. What’s their game?

          The platforms are driving themselves into a corner, and they may need a smarter strategy soon  

          N Mahalakshmi - January 01, 2021
        • “It is an opportunity to build a habit of non-linear entertainment”

          Industry veteran Sameer Nair dissects the impact of COVID-19 on the entertainment industry, and the opportunities and challenges that lie ahead

          Shruti Venkatesh - March 31, 2020
        • Disney's grim fairy tale

          The Burbank-based company’s acquisition of Star India, along with other 21st Century Fox assets, is facing teething problems. They can’t seem to agree on money and manners

          Krishna Gopalan - March 05, 2020
        • The Rise of The OTTs

          The video streaming market is likely to explode to $5 billion by 2023. Sit up and watch

          V Keshavdev - March 22, 2019
        • Content Farming

          OTT players are splurging on 'Originals' to stay ahead

          N Mahalakshmi - March 18, 2019
        • The ‘Alt’ernate Strategy

          How ALTBalaji, the digital offering from Balaji Telefilms, is making its presence felt in a highly competitive streaming industry

          Shruti Venkatesh - June 25, 2018
        • Do all brands have a compelling story to tell?

          Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant 

          Lakshmipathy Bhat - April 30, 2018
        • Will Star India’s Big Bet on IPL Pay off?

          Why Star outbid its rivals to bag the TV and digital rights of IPL and how it plans to make the most of its costliest wager

          Krishna Gopalan - October 05, 2017
        • “Strategic value is pointless if it does not deliver business value”

          Chairman Uday Shankar talks about Star India's strategy after its IPL win

          Krishna Gopalan - October 16, 2017
        • Going all-in

          Why Star paid top dollar for India's premier domestic tourney

          N Mahalakshmi - September 29, 2017