Party's Over, Almost, in the Smartphone Market
India is a leading market for smartphones and has an untapped segment. However, the decline in volume of annual shipments, especially for entry-level smartphones, belies the 5G-induced optimism
Rajat Mishra - March 28, 2023
iPhone For India, iPhone For The World
Apple, the numero uno brand in India’s premium smartphone segment, has acquired critical mass in the domestic market and is expanding local production capacity at a fast pace. Does India have the chops to become the next iPhone destination for global supplies?
Vinita Bhatia - January 30, 2023
India’s Digital Deluge
In his latest book Digital Leapfrogs: How technology is reshaping consumer markets in India, author Vijay Mahajan explores how the rapid expansion of affordable smartphones and data network access, led by Reliance Jio, has brought new orders of scale to the reach and influence of digital technologies in consumer markets.
May 28, 2022
The Power Of Influence
A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing
Shruti Sonal - October 30, 2021
Dixon Technologies CEO Atul Lall sells stock worth Rs.505 million
The stock is at its all-time high and insiders are wasting no time cashing in
Shailaja Mohapatra - November 13, 2020
The key to everything
Ditch those access cards and entry registers. You could soon be entering your home, workplace and even hotel rooms with just your smartphone
Hari Menon - December 02, 2019
InMobi’s Glance knows you and how. Well, ask your smartphone
InMobi’s AI-powered platform can hit paydirt, but there could be potential threat to privacy, allege analysts
Shruti Venkatesh - June 22, 2020
So much for Digital India
E-learning might be the future, but what about the millions who are still left behind
June 12, 2020
Babble out, Bobble in
This Gurugram-based start-up has found its winning formula in zinging up your old-school smartphone keyboards and making texting fun again
Debangana Ghosh - November 28, 2019
Ring In The Bling
Brands such as Caviar and Gresso are redefining the way you look at your phone, giving it a life of its own
Deepika Agrawal - August 16, 2019
