Shri Ashwini Vaishnaw Launches PhonePe’s Indus Appstore, India Ka Appstore
Indus Appstore is a native Android-based mobile app store, designed to fulfill the localized and cultural needs of Indian consumers
February 23, 2024
Customers Want Elevated Safety, Refined Driving Experiences: Aryaman Thakker
Aryaman Thakker, executive director of premium and luxury car dealer Group Landmark, talks about five trends in consumer demands and expectations from the automobile industry and how it is responding to them
December 29, 2023
Outlook Start-Up Outperformers 2023: Direct to Consumer Top 5
Direct To Consumer Top 5
Ayaan Kartik - October 31, 2023
The Company That Catches Patron’s Eye for 100 Years
A brand is owned in consumer minds. The mind-ownership of brands is more important a facet to focus upon, rather than the business and financial ownership of these brands
Harish Bijoor - July 28, 2023
Britannia Is Looking at the Future of Food: Varun Berry
Since inception, Britannia has changed hands several times. Amid the challenges that come with changes in ownership, the brand remains steadfast in its focus on consumer preferences and is currently a leading FMCG brand in India. Varun Berry, managing director and vice chairman of Britannia, talks about the company’s thrust areas, strategies and plans to add more food categories to its portfolio in the coming years
Suchetana Ray - July 28, 2023
Biodiversity Has Robust Supply Chain Connect: Dipankar Ghosh and Indra Guha
By aligning their products and services to environmentally conscious consumer preferences, businesses gain a competitive edge and carve out new avenues for economic growth and innovation
Dipankar Ghosh - June 30, 2023
Staying Smart On The Go
Smart electronic devices have rewritten consumer experience in more ways than one. Amit Khatri, co-founder of connected lifestyle technology brand Noise, talks about five ways in which design innovations in wearables and hearables market are making life easier, and stylish at the same time, for professionals who need to be always connected
April 29, 2023
‘Access To Customer Service Is New For Indian Buyers’
Value ecommerce has emerged as the one-stop solution for consumers looking for value for time and money while shopping. Himanshu Chakrawarti, chief executive officer of Snapdeal Marketplace and Stellaro Brands, talks about five ways in which ecommerce has changed the Indian shopper’s behaviour forever
March 29, 2023
The Paradox Called Growth
Hidden behind the story of the post-Covid rebound in the Indian economy is the deceleration at the bottom of the pyramid, reflected in stagnating consumer demand among the lower rungs that have been crippled by job losses, low wages, inflation and apathy among others
Abdul Haleem Sherif - March 29, 2023
Entrepreneurship Is About Belief
One factor that has fuelled the growth of this dynamic start-up ecosystem is the surge of digital commerce
Varun Alagh - July 29, 2022