Its tagline might be “taller, stronger, sharper” but Horlicks has not been sharper when it comes to expansion nor has it been able to grow taller or stronger. In fact, finding Horlicks’ Foodles or Horlicks biscuits in Mumbai is like looking for a needle in a haystack. Retailers say that the distribution has virtually stopped and the products themselves don’t find many takers.
Low on energy
Its noodles and biscuits foray has failed to take off. With health drinks under stress, Horlicks will need all its strength to up its growth
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