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        • Intuitive Scholar

          Quantum Consumer Solutions’ Meena Kaushik defied cynics to not only elevate her discipline but also emerge as an astute entrepreneur

          Laveena Iyer - November 15, 2017
        • Britannia is raising the bar

          Britannia Industries is evaluating new products like cereal bars and croissants. Will the strategy succeed?

          Bhavik Nair - December 24, 2016
        • Low on energy

          Its noodles and biscuits foray has failed to take off. With health drinks under stress, Horlicks will need all its strength to up its growth  

          Jash Kriplani - June 27, 2016
        • Trickle-down debacle

          How Heinz squandered away an opportunity to break into the Indian market despite its several marquee brands

          Krishna Gopalan - December 10, 2015
        • Doing well by doing good

          Companies are increasingly hopping on to the cause-related marketing bandwagon to bump up their businesses

          Krishna Gopalan - January 15, 2015

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