Intuitive Scholar
Quantum Consumer Solutions’ Meena Kaushik defied cynics to not only elevate her discipline but also emerge as an astute entrepreneur
Laveena Iyer - November 15, 2017
Britannia is raising the bar
Britannia Industries is evaluating new products like cereal bars and croissants. Will the strategy succeed?
Bhavik Nair - December 24, 2016
Low on energy
Its noodles and biscuits foray has failed to take off. With health drinks under stress, Horlicks will need all its strength to up its growth
Jash Kriplani - June 27, 2016
Trickle-down debacle
How Heinz squandered away an opportunity to break into the Indian market despite its several marquee brands
Krishna Gopalan - December 10, 2015
Doing well by doing good
Companies are increasingly hopping on to the cause-related marketing bandwagon to bump up their businesses
Krishna Gopalan - January 15, 2015
