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        • Decentralising Influence

          Today, brands need to engage with their audiences across platforms while staying true to their messages

          Dheeraj Sinha - September 28, 2022
        • Take a chill pill

          Work from home can be stressful. Let PharmEasy make one chore easier for you

          Shailaja Mohapatra - October 06, 2020
        • Rise above the failure

          HDFC Life’s new campaign highlights the importance of accepting setbacks as key steps to success

          Shruti Venkatesh - February 18, 2020
        • #Power of Tweeple

          Twitter emphasises the power of collective in its first ever campaign created for India

          Shruti Venkatesh - June 18, 2019
        • Spot-On Playlist

          Spotify’s new campaign uses local references to communicate its global expertise

          Shruti Venkatesh - April 08, 2019
        • Saurabh Varma

          The CEO of Leo Burnett, South Asia, on his favourite book series

          November 11, 2016
        • Low on energy

          Its noodles and biscuits foray has failed to take off. With health drinks under stress, Horlicks will need all its strength to up its growth  

          Jash Kriplani - June 27, 2016
        • Log off, check in

          McDonald's India's latest TVC urges you to switch from online to offline

          Sonia Mariam Thomas - June 15, 2015

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