Decentralising Influence
Today, brands need to engage with their audiences across platforms while staying true to their messages
Dheeraj Sinha - September 28, 2022
Take a chill pill
Work from home can be stressful. Let PharmEasy make one chore easier for you
Shailaja Mohapatra - October 06, 2020
Rise above the failure
HDFC Life’s new campaign highlights the importance of accepting setbacks as key steps to success
Shruti Venkatesh - February 18, 2020
#Power of Tweeple
Twitter emphasises the power of collective in its first ever campaign created for India
Shruti Venkatesh - June 18, 2019
Spot-On Playlist
Spotify’s new campaign uses local references to communicate its global expertise
Shruti Venkatesh - April 08, 2019
Saurabh Varma
The CEO of Leo Burnett, South Asia, on his favourite book series
November 11, 2016
Low on energy
Its noodles and biscuits foray has failed to take off. With health drinks under stress, Horlicks will need all its strength to up its growth
Jash Kriplani - June 27, 2016
Log off, check in
McDonald's India's latest TVC urges you to switch from online to offline
Sonia Mariam Thomas - June 15, 2015
