• Rise above the failure

  HDFC Life’s new campaign highlights the importance of accepting setbacks as key steps to success

  Shruti Venkatesh - February 18, 2020

• #Power of Tweeple

  Twitter emphasises the power of collective in its first ever campaign created for India

  Shruti Venkatesh - June 18, 2019

• Spot-On Playlist

  Spotify’s new campaign uses local references to communicate its global expertise

  Shruti Venkatesh - April 08, 2019

• Saurabh Varma

  The CEO of Leo Burnett, South Asia, on his favourite book series

  November 11, 2016

• Low on energy

  Its noodles and biscuits foray has failed to take off. With health drinks under stress, Horlicks will need all its strength to up its growth  

  Jash Kriplani - June 27, 2016

• Log off, check in

  McDonald's India's latest TVC urges you to switch from online to offline

  Sonia Mariam Thomas - June 15, 2015