It was during her stint with SKS Microfinance and Ujjivan Financial Services that Ajaita Shah discovered that, although there was demand for products in rural areas, a poor distribution network meant products never reached the people in rural areas. So the US-based Shah and co-founder Daniel Tomlinson, whom she met when he was working with rural retail and entrepreneurship company Drishtee, decided to start a rural sales and distribution company, Frontier Markets.
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Frontier Markets distributes solar lamps across rural Rajasthan
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