Entrepreneurs under 30

Frontier Markets

Frontier Markets distributes solar lamps across rural Rajasthan

Niloptal Baruah

It was during her stint with SKS Microfinance and Ujjivan Financial Services that Ajaita Shah discovered that, although there was demand for products in rural areas, a poor distribution network meant products never reached the people in rural areas. So the US-based Shah and co-founder Daniel Tomlinson, whom she met when he was working with rural retail and entrepreneurship company Drishtee, decided to start a rural sales and distribution company, Frontier Markets.