While the Indian quick commerce sector is expected to reach $5 billion, the 10-minute delivery concept will create about five lakh jobs in the next year, according to a report shared by TeamLease Services. In 2024, the q-commerce industry witnessed around 40% increase in Monthly Transacting Users (MTUs).
The average monthly orders per consumer have grown from 4.4 in 2021 to 6 in 2024, the report said, adding that it underscores the increasing reliance on quick commerce platforms. It also highlights that the workforce remains predominantly young, with the average employee aged between 25 and 26.
In addition, the sector remains heavily male-dominated, with women making up just 8% of the contractual workforce. Geographically, Karnataka (20%), Maharashtra (19%), and Telangana (13%) are the primary hubs for quick commerce jobs. Other states like Haryana and West Bengal account for 4% of the workforce.
The sector is also characterised by a high concentration of entry-level roles, with 71% of employees holding 10th or 12th-grade qualifications. However, the industry faces a significant challenge with high attrition rates driven by intense competition and frequent job-switching.
To address this, the quick commerce companies such as Blinkit, Swiggy Instamart and Zepto are investing in workforce training, upskilling programs, and structured retention strategies to enhance efficiency and ensure long-term workforce stability.
“As attrition rates remain high, businesses must prioritise workforce skilling, structured retention strategies, and AI-driven workforce management to build a sustainable talent pipeline and drive long-term growth,” said Balasubramanian A, Senior VP and Business Head at TeamLease Services.
Hiring trends in q-commerce contrast with those in traditional E-Commerce. While e-commerce employment experiences seasonal fluctuations, peaking at 23% in August due to festive demand and dropping to 3% by December.
Q-commerce maintains a steady hiring pattern throughout the year, with demand peaking at 22% in December. This stability indicates that q-commerce businesses require a consistent workforce, unlike e-commerce, which relies on temporary hiring to meet seasonal demand.
