Balaji Telefilms is betting on a new script

With a renewed focus on commissioned programming, Balaji Telefilms wants to regain its mojo

Recently, when Star India sold its 26% stake in Balaji Telefilms, its promoters buying part of that stake was obvious. However, the entry of Dalal Street's ace investor RK Damani and the substantial acquisition of shares by Sameer Nair who joined as CEO a year back after his not-so-successful stint at NDTV Imagine came across as intriguing. Nair has known the Balaji promoters since his Star TV days where he was the programming head and then the chief executive till 2007. Once the darling of the bourses, Balaji has been out of favour with investors for some years now due to its inability to keep up profitable growth.