In this age of instant gratification, we do not expect any less from our movies. Aspirations across the country are on par and small town brethren want to watch the latest Bollywood melodrama on the same day as city folks. And where there is demand, there is supply. Mumbai-based UFO Moviez has been servicing this space for the past few years. Through UFO Moviez, exhibitors can beam the latest blockbuster in Mumbai and in a tier-3 town on the same day of its release. “The cinema operator has to install our equipment and the movie is delivered and exhibited through it,” says Sanjay Gaikwad, founder and managing director of UFO Moviez.