The Architect Of Indian Paparazzi
Recently on his birthday, all the major Instagram photographers like viral Bhayani, Manav Mangalani, Yogen shah and Varinder Chawla collectively thanked Prabhat Choudhary, the founder of India’s biggest entertainment public relations agency Spice PR for his contribution in building Indian paparazzi on social media. Prabhat is perhaps the most sought-after media strategist in Indian entertainment, and top celebrities of Bollywood and Tollywood are his clients. Here is the edited excerpt from his interview with Outlook Business
Outlook Business - December 05, 2023
Be The Change
Changemaker might be a cliched word in a world that is ruled by social media, where influencers are made and unmade every day. In this haze of stories, reels and posts, we sometimes forget to pause and look around to spot those people who work tirelessly to bring perceptible social change.
Suchetana Ray - December 01, 2023
The Comedy Showstopper
The actor and comedian has faced several challenges but his ability to make people laugh, his next-door-boy image and the ability to connect with masses, have enhanced his brand value
Ankita Mookherjee - December 01, 2023
Priyanka Gill, Co-founder, The Good Glamm Group, and CEO, The Good Media Co.
Priyanka Gill Co-founder, The Good Glamm Group & CEO, The Good Media Co.
February 27, 2023
Indian Education Sector Not Attractive Enough For Foreign Students
Higher education institutions must not only have flexible admission policies for foreign students but also provide remedial support for their academic improvements and social inclusion
M.M. Ansari - October 31, 2022
Maping India's Influencers
Outlook Business' second edition of India's first-ever rankings of social media influencers on a methodology developed by Grapes has a mix of old and new faces
September 28, 2022
Weighing Influencers’ Worth
The right set of influencers for a campaign can be identified with the aid of three parameters—index score, brand impact and business impact
Shradha Agarwal - September 28, 2022
Decentralising Influence
Today, brands need to engage with their audiences across platforms while staying true to their messages
Dheeraj Sinha - September 28, 2022
Influencer’s Compulsion
Past the gold rush in the social media space, the young and relentless influencer is now figuring out ways to stay relevant. With a short shelf life, it could be a story of diminishing returns
Vinita Bhatia - September 28, 2022
Influence
Social media is breaking new ground every day in pushing the boundaries of innovation in content creation and creativity
Suchetana Ray - September 28, 2022