Plain relief or pain relief?
Omnigel India’s latest ad nudges consumers towards choosing a lasting solution for body aches, over momentary relief
Yashasvini Razdan - February 12, 2021
Berry crunchy munchy
Bournvita Crunchy promises adults a guilt-free snack with its latest ad campaign
Yashasvini Razdan - January 15, 2021
Breaking the clutter
Pass Paas Pulse’s new advertising campaign is unconventional, just like the candy
Shailaja Mohapatra - January 01, 2021
Reviving B2B marketing in 2021
The big challenge for B2B players is retaining customers and increasing brand awareness
M Muneer - January 01, 2021
Smile. It increases your teeth value
Sometimes a sparkling white smile is enough to bring about change, reminds Happydent
Shailaja Mohapatra - December 17, 2020
Sticking to the script
Over all these years, men haven’t changed and so haven’t Imperial Blue ads
Shailaja Mohapatra - November 20, 2020
Flickstree is onboarding advertisers at breakneck speed. How?
The newbie is offering a dream marketing-platform that does not charge until a sale is made
Debangana Ghosh - September 05, 2020
Take cover – outdoors and indoors
Manforce Condoms’ digital push during the lockdown urges people to stay protected at all times
Shailaja Mohapatra - June 11, 2020
Quick, short videos can mint fortunes. Simply let user data lead the script
Pocket Aces tells engaging stories, and makes money from advertising, web series and talent management
Rishabh Bhatnagar - May 30, 2020
Cupshup is brewing a storm in a teacup
This Mumbai-based start-up has found an effective way to convey an advertiser’s message — serve it with hot tea or coffee
Debangana Ghosh - March 21, 2020
