Puma’s Digital Leap
By being topical and relevant, Puma has managed to make a lot of noise
Sneha Kanchan - August 31, 2021
Ovenstory solves age-old dilemma
With 'The Standout Pizza', Ovenstory tackles the challenge that pizza lovers at loggerheads face — about choice of toppings, crust and cheese
Anishaa Kumar - August 03, 2021
Rapido’s ‘zaroori’ message
Rapido is asking its customers to think twice before stepping out or calling for a service at home with the simple, “Is this important?”
Anishaa Kumar - July 06, 2021
Salsa is just a candy away from boredom
Center Fruit’s latest television commercial gets you tapping your feet with your mouth agape
Yashasvini Razdan - March 15, 2021
Plain relief or pain relief?
Omnigel India’s latest ad nudges consumers towards choosing a lasting solution for body aches, over momentary relief
Yashasvini Razdan - February 12, 2021
Berry crunchy munchy
Bournvita Crunchy promises adults a guilt-free snack with its latest ad campaign
Yashasvini Razdan - January 15, 2021
Breaking the clutter
Pass Paas Pulse’s new advertising campaign is unconventional, just like the candy
Shailaja Mohapatra - January 01, 2021
Reviving B2B marketing in 2021
The big challenge for B2B players is retaining customers and increasing brand awareness
M Muneer - January 01, 2021
Smile. It increases your teeth value
Sometimes a sparkling white smile is enough to bring about change, reminds Happydent
Shailaja Mohapatra - December 17, 2020
Sticking to the script
Over all these years, men haven’t changed and so haven’t Imperial Blue ads
Shailaja Mohapatra - November 20, 2020
