Take cover – outdoors and indoors
Manforce Condoms’ digital push during the lockdown urges people to stay protected at all times
Shailaja Mohapatra - June 11, 2020
Quick, short videos can mint fortunes. Simply let user data lead the script
Pocket Aces tells engaging stories, and makes money from advertising, web series and talent management
Rishabh Bhatnagar - May 30, 2020
Cupshup is brewing a storm in a teacup
This Mumbai-based start-up has found an effective way to convey an advertiser’s message — serve it with hot tea or coffee
Debangana Ghosh - March 21, 2020
Dare to dream
With slice-of-life instances, Fullerton India shows how it can help in fulfilling aspirations of people
Shruti Venkatesh - October 22, 2019
‘Second’ Thought
Tik Tok asks users to curb negativity and reflect before posting online through a series of relatable ad films
Shruti Venkatesh - September 03, 2019
Ads Made Smart
If your smile is worth a thousand silvers, a frown is probably worth a lot more. Here’s an AI start-up that tracks your emotions and helps brands make their content stick
Shilpa Elizabeth Abraham - June 10, 2019
Cheers
Liquor brands have a clever new way of selling to younger audiences, through well-crafted web series and digitally-supported pop events
Himanshu Kakkar - June 10, 2019
The year of hype
It is a jackpot year for the advertising industry, with brands and political parties looking to spend Rs.90 billion on three mega events
Krishna Gopalan - March 25, 2019
My Brand Strongest
When you are challenging a market leader, you need to have a few tricks up your sleeve and one such is comparative advertising with its cheeky humour and hard facts, but it can invite lawsuits
Krishna Gopalan - November 09, 2018
"I am a person who judges a company by the state of the loo"
Secret Diary of Ronnie Screwvala — Part 2
V Keshavdev - October 30, 2018
