Get a mixed workforce: E-commerce is still maturing in India and a good mix of people from both online and offline space is essential to shape up the business. A sales team might comprise of some of the youngest and best minds in the online space while catalog team can have mature and experienced professionals from the offline retail industry.
"Partnerships with prominent brands attract customers"
Mukesh Bansal, founder and CEO, Myntra, lists five musts while building an e-commerce business
Summer wine and salad
Kishore Singh - January 19, 2015
A double topping for growth
Meghna Maiti - January 15, 2015
The million-dollar question: Is investing a game of luck or skill?
Shankar Sharma - May 04, 2021
Scriptures for success
Kripa Mahalingam - January 27, 2015
Where's the party tonight?
Aditi Saxena - January 27, 2015