Emami’s Persistent Bear Hug
After more than four successful decades, FMCG major Emami, which owns popular brands like Navratna oil, BoroPlus, Kesh King, etc., seems to be losing its charm among retail investors. Why has it lost significant value at the bourses in the last five years?
Devanshu Singla - August 28, 2023
The Company That Catches Patron’s Eye for 100 Years
A brand is owned in consumer minds. The mind-ownership of brands is more important a facet to focus upon, rather than the business and financial ownership of these brands
Harish Bijoor - July 28, 2023
Mensa Brands: Steering Clear Of The ‘Winner-Takes-All’ Approach
Ananth Narayanan, founder of Mensa Brands, talks about his plans to build a tech-led house of brands with omnichannel as the lynchpin
Vinita Bhatia - April 29, 2023
‘Access To Customer Service Is New For Indian Buyers’
Value ecommerce has emerged as the one-stop solution for consumers looking for value for time and money while shopping. Himanshu Chakrawarti, chief executive officer of Snapdeal Marketplace and Stellaro Brands, talks about five ways in which ecommerce has changed the Indian shopper’s behaviour forever
March 29, 2023
A Statement Lost In Fashion
Clothing brands make claims of being eco-friendly, but is it a trend of greening or greenwashing?
Sneha Kanchan - January 30, 2023
‘Fans Respect Brands With Strong Culture, Right Attitude’
Arvinder Singh, chief operating officer of the Gujarat Titans, the Indian Premier League team that won its maiden tournament earlier this year, talks about five ways in which sports team managers can improve fan engagement
November 29, 2022
Today, brands need to engage with their audiences across platforms while staying true to their messages
Dheeraj Sinha - September 28, 2022
Bharat Under The Influence
Are Bharat’s creators ready to move past the memory of their TikTok reign and strike deals with brands the way their Tier I counterparts do?
Pallavi Chakravorty - September 28, 2022
‘Zepto Took Off In A Way That We Did Not Expect’
Zepto’s 19-year-old CEO Aadit Palicha talks about his upbringing, Zepto’s sturdy business model, how the start-up outgrew legacy brands and more
Pallavi Chakravorty - August 28, 2022
Marketing The Rainbow
The increasing power of the pink economy, or rainbow capitalism, is driving even the most conservative of brands to showcase their support for the LGBTQ community either through campaigns or products. But, is it enough?
Vinita Bhatia - June 29, 2022