Marketing The Rainbow
The increasing power of the pink economy, or rainbow capitalism, is driving even the most conservative of brands to showcase their support for the LGBTQ community either through campaigns or products. But, is it enough?
Vinita Bhatia - June 29, 2022
Entertainer, Not Influencer
Bhuvan Bam is one of India’s most popular content creators on social media. But it’s his ‘regular boy from Delhi’ image that makes audiences and brands swoon over him
Shruti Sonal - October 30, 2021
How differently will people shop once the crisis has passed?
The pandemic advanced digitisation by a few years across industries, and especially retail. What kind of business models will survive when the dust settles?
N Mahalakshmi - July 26, 2021
Dealshare appeals to the bargain hunter in every Indian’s heart
Jaipur-based start-up has built a fast-growing business around our love for finding a good deal and sharing it with loved ones
Anishaa Kumar - April 08, 2021
Taking a moon shot
Plus-size apparel is here to stay, and Bengaluru-based The Pink Moon has bootstrapped its way into the market
Hari Menon - January 20, 2020
Space-tech India is raring to take off, except it is short on ‘fuel’
Start-ups are working on small satellites, launchers, propulsion systems and geospatial data analysis; investors are interested but wary
Debangana Ghosh - June 22, 2020
Bucking the sales manual
A 500-page training manual may not be the answer to upskilling your blue-collar workforce. This Bengaluru-based start-up just may be
Hari Menon - February 03, 2020
Joined the cult?
Myntra co-founder Mukesh Bansal and ex-Flipkarter Ankit Nagori are cashing in on the fitness fad, all guns blazing
Hari Menon - May 02, 2019
Taking Offline Online
Paytm Mall aims to rival Amazon and Flipkart by offering competitive pricing and fast deliveries from offline stores in small cities
Shilpa Elizabeth Abraham - September 04, 2018
Mapping The Gap
Aided with data on consumers, analytics on need gaps and waning brand loyalty, e-tailers abandon discounting to climb on to the private label bandwagon
Meenu Shekhar - May 24, 2018