The road that leads to The Viral Fever Labs (TVF) office at Aram Nagar in Mumbai’s Versova resembles a dirt track but its founder, Arunabh Kumar has come a long way, literally and figuratively. Kumar, the youngest of three brothers and an electrical engineer from IIT Kharagpur, would have found it easier to infiltrate Bangladesh than break into the nepotistic copycat club that is Bollywood. But the Sulemani Keeda prevailed and via many an irreverent script, Kumar and his team have created a rising digital media star.