• Batting For Strength

  All Out defends a mother's tough parenting style in its latest TVC but not everyone is convinced about the brand connect

  Somdyuti Datta Ray - March 14, 2018

• Taming The Beast

  For Ajai Jhala, CEO, BBDO India, running provides a cathartic release

  Madhuri Rao - April 14, 2017

• Clarity In Ambiguity

  PepsiCo India’s 7Up believes that being unclear with confidence is the new clarity  

  Madhuri Rao - March 24, 2017

• The new kings of satire

  How TVF-ONE became India's most popular online youth entertainment channel

  Rajesh Padmashali - April 20, 2015

• Share and care

  This Ariel India campaign shifts focus to gender equlity and sharing the load effectively

  Sonia Mariam Thomas - April 11, 2015