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        • Batting For Strength

          All Out defends a mother's tough parenting style in its latest TVC but not everyone is convinced about the brand connect

          Somdyuti Datta Ray - March 14, 2018
        • Taming The Beast

          For Ajai Jhala, CEO, BBDO India, running provides a cathartic release

          Madhuri Rao - April 14, 2017
        • Clarity In Ambiguity

          PepsiCo India’s 7Up believes that being unclear with confidence is the new clarity  

          Madhuri Rao - March 24, 2017
        • The new kings of satire

          How TVF-ONE became India's most popular online youth entertainment channel

          Rajesh Padmashali - April 20, 2015
        • Share and care

          This Ariel India campaign shifts focus to gender equlity and sharing the load effectively

          Sonia Mariam Thomas - April 11, 2015

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