Bharat Under The Influence
Are Bharat’s creators ready to move past the memory of their TikTok reign and strike deals with brands the way their Tier I counterparts do?
Pallavi Chakravorty - September 28, 2022
Maping India's Influencers
Outlook Business' second edition of India's first-ever rankings of social media influencers on a methodology developed by Grapes has a mix of old and new faces
September 28, 2022
Mistakes Maketh A Warikoo
At a time when people are striving to look perfect online, Ankur Warikoo is making admitting to and talking about one’s mistakes look rather cool
Pallavi Chakravorty - September 28, 2022
Not Just A Chef
MasterChef Shipra Khanna has come a long way from winning the title in 2012 to dominating the digital space today
Sneha Kanchan - September 28, 2022
Influencer’s Compulsion
Past the gold rush in the social media space, the young and relentless influencer is now figuring out ways to stay relevant. With a short shelf life, it could be a story of diminishing returns
Vinita Bhatia - September 28, 2022
Ahead Of The Game
Having learnt the hard way that life is not always fun and games, Naman Mathur, aka Mortal, has built an online brand that several companies can bank on
Vinita Bhatia - September 28, 2022
Slumdog Superstar Rising Against Gravity
The story of Alakh Pandey, the founder of edtech unicorn PhysicsWallah, begins at a slum of Allahabad, pauses at the billion-dollar milestone and imagines an ending where every student in the country becomes its equal character
Suchetana Ray - July 29, 2022
Slow Death Of An Internet Giant
The discontinuation of Microsoft’s iconic browser Internet Explorer was imminent, but it was long dead to the ones it had served for decades
Erick Massey - June 29, 2022
Died, In The Line Of Duty
Dr. KK Aggarwal spent most of his time during the pandemic posting educational videos and helping the needy before succumbing to the deadly virus on May 17 this year. His legacy, however, lives on
Sneha Kanchan - November 28, 2021
The Power Of Influence
A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing
Shruti Sonal - October 30, 2021
