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        • Bharat Under The Influence

          Are Bharat’s creators ready to move past the memory of their TikTok reign and strike deals with brands the way their Tier I counterparts do?

          Pallavi Chakravorty - September 28, 2022
        • Maping India's Influencers

          Outlook Business' second edition of India's first-ever rankings of social media influencers on a methodology developed by Grapes has a mix of old and new faces

          September 28, 2022
        • Mistakes Maketh A Warikoo

          At a time when people are striving to look perfect online, Ankur Warikoo is making admitting to and talking about one’s mistakes look rather cool 

          Pallavi Chakravorty - September 28, 2022
        • Not Just A Chef

          MasterChef Shipra Khanna has come a long way from winning the title in 2012 to dominating the digital space today 

          Sneha Kanchan - September 28, 2022
        • Influencer’s Compulsion

          Past the gold rush in the social media space, the young and relentless influencer is now figuring out ways to stay relevant. With a short shelf life, it could be a story of diminishing returns

          Vinita Bhatia - September 28, 2022
        • Ahead Of The Game

          Having learnt the hard way that life is not always fun and games, Naman Mathur, aka Mortal, has built an online brand that several companies can bank on

          Vinita Bhatia - September 28, 2022
        • Slumdog Superstar Rising Against Gravity

          The story of Alakh Pandey, the founder of edtech unicorn PhysicsWallah, begins at a slum of Allahabad, pauses at the billion-dollar milestone and imagines an ending where every student in the country becomes its equal character

          Suchetana Ray - July 29, 2022
        • Slow Death Of An Internet Giant

          The discontinuation of Microsoft’s iconic browser Internet Explorer was imminent, but it was long dead to the ones it had served for decades

          Erick Massey - June 29, 2022
        • Died, In The Line Of Duty

          Dr. KK Aggarwal spent most of his time during the pandemic posting educational videos and helping the needy before succumbing to the deadly virus on May 17 this year. His legacy, however, lives on

          Sneha Kanchan - November 28, 2021
        • The Power Of Influence

          A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing

          Shruti Sonal - October 30, 2021