India’s beauty industry is getting a digital makeover
As more and more Indians get online, beauty and personal care brands reap the benefits
December 11, 2020
Clint Watts writes how social media makes it possible for cyber criminals to influence public perception
July 14, 2018
The Value Of ‘Overvalued’ Stocks
What should be your reaction to the success of investors who buy and hold seemingly overvalued stocks?
Rohit Chauhan - June 01, 2018
The Bane of Brands
Almost all brands are getting on the content marketing bandwagon with pressure to add to the content deluge
Lakshmipathy Bhat - April 19, 2018
A New Voyage
Discovery India is exploring a new frontier with the launch of its GEC channel. Can it create a niche in an overcrowded genre?
Himanshu Kakkar - February 23, 2018
"Often, companies start with the product not really thinking about why someone would want that product"
Jonah Berger, professor at the Wharton School, on why social influence matters in marketing
N Mahalakshmi - January 27, 2018
Reliance General Insurance takes the four-legged route in its latest commercial for car insurance
Somdyuti Datta Ray - December 05, 2017
Cause for Concern
Eli Pariser reveals how the Internet confines us to our own 'information cocoon'
October 18, 2017
Will Star India’s Big Bet on IPL Pay off?
Why Star outbid its rivals to bag the TV and digital rights of IPL and how it plans to make the most of its costliest wager
Krishna Gopalan - October 05, 2017
“Strategic value is pointless if it does not deliver business value”
Chairman Uday Shankar talks about Star India's strategy after its IPL win
Krishna Gopalan - October 16, 2017