Jaydeep Barman is as frank as the day, when it comes to narrating his entrepreneurial journey. The co-founder and CEO of Rebel Foods candidly admits that their flagship restaurant brand – Faasos (Fanatic Activism Against Substandard Occidental Shit) got its name as a result of a drunken conversation; and doesn’t shy away from calling himself and the company’s co-founder, Kallol Banerjee, “lazy Bengalis.” In a similar matter-of-fact tone, he recounts how an epiphany changed the fortunes of their company forever.