Very few really care if their mug of beer is cloudy or carries a hint of caramel. It is about the experience of sitting with friends in a familiar pub, glowing from diffused lighting. Beer-makers know this, and try their best to get an invite to that table. And this time, they have found a new ally on the web.
Liquor brands have a clever new way of selling to younger audiences, through well-crafted web series and digitally-supported pop events
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