The Brand Factor
Influencer marketing has caught the fancy of brands in such a way that even the traditional ones are diving in. But are they getting the desired returns? Are the influencers bankable enough? Is it here to stay or is it a bubble ready to burst?
Pallavi Chakravorty - October 30, 2021
Cheers
Liquor brands have a clever new way of selling to younger audiences, through well-crafted web series and digitally-supported pop events
Himanshu Kakkar - June 10, 2019
Turn of Fortune
Experion has been able to capture new markets with a focus on technology-services
Prathamesh Mulye - October 23, 2018
Fix the mix
The ready-to-drink market for alcoholic beverages is brimming with options at last but don’t cheer yet — distribution has to catch up
Taneesha Kulshrestha - August 15, 2015
