Big Idea

Ads Made Smart

If your smile is worth a thousand silvers, a frown is probably worth a lot more. Here’s an AI start-up that tracks your emotions and helps brands make their content stick

Published 4 years ago on Jun 10, 2019 13 minutes Read
RA Chandroo

Kullfi Kumarr Bajewala, a prime-time musical series on StarPlus gained massive popularity within a few months since it first aired. And, many might say, it hits the audience with just the right emotions. So, what worked for the show that has recently completed a year of airing?