It Is Important for Brands to Build Real Conversations: Rajdeepak Das
Advertising has its own dos and don’ts. Rajdeepak Das, chief executive officer and chief creative officer of advertising and marketing company Leo Burnett for South Asia and chairman of the South Asia creative council at multinational advertising company Publicis Groupe, talks about the five most common advertising mistakes made by Indian companies
October 31, 2023
Weighing Influencers’ Worth
The right set of influencers for a campaign can be identified with the aid of three parameters—index score, brand impact and business impact
Shradha Agarwal - September 28, 2022
Not Just A Chef
MasterChef Shipra Khanna has come a long way from winning the title in 2012 to dominating the digital space today
Sneha Kanchan - September 28, 2022
Where There’s A Wheel, There’s A Way
Drawing from her unpleasant personal experiences, disability activist Virali Modi is adamant that she will do everything in her power to make travel easy for the disabled
Vinita Bhatia - September 28, 2022
Decentralising Influence
Today, brands need to engage with their audiences across platforms while staying true to their messages
Dheeraj Sinha - September 28, 2022
Mistakes Maketh A Warikoo
At a time when people are striving to look perfect online, Ankur Warikoo is making admitting to and talking about one’s mistakes look rather cool
Pallavi Chakravorty - September 28, 2022
Ahead Of The Game
Having learnt the hard way that life is not always fun and games, Naman Mathur, aka Mortal, has built an online brand that several companies can bank on
Vinita Bhatia - September 28, 2022
Maping India's Influencers
Outlook Business' second edition of India's first-ever rankings of social media influencers on a methodology developed by Grapes has a mix of old and new faces
September 28, 2022
Marketing The Rainbow
The increasing power of the pink economy, or rainbow capitalism, is driving even the most conservative of brands to showcase their support for the LGBTQ community either through campaigns or products. But, is it enough?
Vinita Bhatia - June 29, 2022
India’s Metaverse Opportunity
India should rapidly invest in its demographic dividend to monetise such an opportunity
Sujit Kumar - May 31, 2022
