Watch | This small observation made Frooti a ₹4,000 crore brand
Remember those tiny orange Frooti tetra packs at parties? Well, they helped Frooti become a Rs 4,000 crore giant that is endorsed by the likes of Alia Bhatt and Ram Charan! But how did it get so big? Check out in our first episode of 'Business Uncovered'. It all started when Parle's Nadia Chauhan observed that Indians preferred small shampoo sachets over large bottles. This simple insight led Frooti to launch tiny triangular tetra packs, then priced at just Rs 2.5. They soon became a favourite for kids growing up in the early 2000s.
