Watch | How Blinkit Captured Quick Commerce Market
Have you also noticed the trend of impulsive buying on these quick commerce platforms? A few years back, something that started with a 10-minute grocery delivery service has now turned into a shopper's paradise, from electronics to cigarettes and even services like printouts and ambulances. Blinkit also increased its average order value and number of orders to generate more revenue from a few years back. It is already leading the quick commerce market with a 46% share, followed by Zepto and Instamart, and aims to increase its dark stores from 639 to 2000 by the end of 2026. Check out the strategies Blinkit used to become a $13 billion quick commerce giant in the third episode of ‘Business Uncovered’.
