Under Technological Siege
The future of India’s automobile industry hinges on how it deals with changing technology, rising raw material costs, weak income growth of consumers and disruptions in the supply chain
Neeraj Thakur - December 31, 2021
The Man Who Built Marico
From the Bombay Oil Industries to Marico, Harsh Mariwala speaks about his life, which is full of bold moves, tough choices, and his love for consumers and what they want
Sunny Sen - October 31, 2021
Plain relief or pain relief?
Omnigel India’s latest ad nudges consumers towards choosing a lasting solution for body aches, over momentary relief
Yashasvini Razdan - February 12, 2021
"The discipline of going hard at the issue and soft on the person is important"
Porush Singh, Division President- South Asia, MasterCard on five ways to effectively manage conflict
October 25, 2016
Santoor ke paas ‘Mummy’ hain
With a strong marketing strategy that has connected with consumers over two decades, the soap’s future looks radiant
Krishna Gopalan - May 09, 2020
“We are in firefighting mode”
As India battens the hatches to battle COVID-19, Amul’s foot soldiers are marching lockstep to ensure dairy farmers and consumers stay unaffected
Shruti Venkatesh - March 26, 2020
It’s de'licious'
With its new campaign ‘Baat Badal De’, Licious wants consumers to ask ‘Where it’s from?’ and not just ‘What’s the recipe?’
Shruti Venkatesh - November 26, 2019
A 'kwik' fix
Pidilite and Ogilvy create yet another blockbuster ad for Fevikwik, urging consumers to reuse, not discard
Shruti Venkatesh - September 10, 2019
Mapping The Gap
Aided with data on consumers, analytics on need gaps and waning brand loyalty, e-tailers abandon discounting to climb on to the private label bandwagon
Meenu Shekhar - May 24, 2018
Do all brands have a compelling story to tell?
Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant
Lakshmipathy Bhat - April 30, 2018
