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        • Under Technological Siege

          The future of India’s automobile industry hinges on how it deals with changing technology, rising raw material costs, weak income growth of consumers and disruptions in the supply chain

          Neeraj Thakur - December 31, 2021
        • The Man Who Built Marico

          From the Bombay Oil Industries to Marico, Harsh Mariwala speaks about his life, which is full of bold moves, tough choices, and his love for consumers and what they want

          Sunny Sen - October 31, 2021
        • Plain relief or pain relief?

          Omnigel India’s latest ad nudges consumers towards choosing a lasting solution for body aches, over momentary relief

          Yashasvini Razdan - February 12, 2021
        • "The discipline of going hard at the issue and soft on the person is important"

          Porush Singh, Division President- South Asia, MasterCard on five ways to effectively manage conflict

          October 25, 2016
        • Santoor ke paas ‘Mummy’ hain

          With a strong marketing strategy that has connected with consumers over two decades, the soap’s future looks radiant

          Krishna Gopalan - May 09, 2020
        • “We are in firefighting mode”

          As India battens the hatches to battle COVID-19, Amul’s foot soldiers are marching lockstep to ensure dairy farmers and consumers stay unaffected

          Shruti Venkatesh - March 26, 2020
        • It’s de'licious'

          With its new campaign ‘Baat Badal De’, Licious wants consumers to ask ‘Where it’s from?’ and not just ‘What’s the recipe?’

          Shruti Venkatesh - November 26, 2019
        • A 'kwik' fix

          Pidilite and Ogilvy create yet another blockbuster ad for Fevikwik, urging consumers to reuse, not discard

          Shruti Venkatesh - September 10, 2019
        • Mapping The Gap

          Aided with data on consumers, analytics on need gaps and waning brand loyalty, e-tailers abandon discounting to climb on to the private label bandwagon

          Meenu Shekhar - May 24, 2018
        • Do all brands have a compelling story to tell?

          Over time, consumers have found ways to ignore branding and to keep them interested, ads need to be relevant 

          Lakshmipathy Bhat - April 30, 2018