There is no denying the fact that Facebook, thanks to its popularity, has become a hot spot for companies to promote their brands. According to author Prafulla Kumar Das’s study on social media as a tool for successful integrated marketing communication, social media helps brands communicate with its customers directly and engage in conversations to serve them better. The author also gives suggestions such as targeted advertising, blogging regularly, using YouTube to convey information and, most importantly, being creative. It will be no surprise if customers begin receiving friend requests from their favourite brands very soon.