For a long time now, Hindustan Unilever (HUL) has been flirting with malted food drinks. It launched Kissan Amaze in 2008 in its maiden foray into the business. A high decibel advertising and marketing effort came a cropper before Amaze was eventually cast away.
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The Big Boost
With acquisition of GSK Consumer Healthcare, HUL becomes the largest foods company in India. But will the expensive bet pay off?
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