Santoor ke paas ‘Mummy’ hain
With a strong marketing strategy that has connected with consumers over two decades, the soap’s future looks radiant
Krishna Gopalan - May 09, 2020
How Wipro is shunning risk and chasing innovation
The IT giant’s venture arm has scored big with its conservative strategy
Himanshu Kakkar - April 25, 2020
What asset allocation is, what it is not
For asset allocation strategy to work in your favour, investors must include all assets
March 27, 2020
“Businesses should use technology to disrupt their core competencies”
In a digital age, while some companies are thriving by reimagining their business, others have been left behind
Krishna Gopalan - February 20, 2020
How KKR India reached a debt end
The marquee private equity firm’s strategy of lending to growth companies and risky turnarounds has backfired badly, denting its reputation as a savvy financier
Krishna Gopalan - January 24, 2020
Dairy-devilry
Amul has stayed relevant through nearly seven decades, with smart messaging and efficiency. Now it is trying a new trick, which involves chocolates and butter cookies
Shruti Venkatesh - January 27, 2020
Kellogg India's strategy shift towards healthy breakfast options
Kellogg’s breakfast cereal elbowed its way into a difficult market, dominated by idlis and parathas. Now it is bracing up for its next battle
Shruti Venkatesh - December 03, 2019
Deepak Chhabria
The MD of Finolex Cables loves to visit quaint towns all over Europe and unwind at roadside cafes
December 04, 2019
New growth formula
The US market remains choppy but Natco Pharma is becoming a compelling bet by rebooting itself with a new strategy
Prathamesh Mulye - November 04, 2019
"A well-considered strategy and vision is critical to the success of a merger"
Gautam Sinha, CEO, Times Internet on five ways to ensurE successful post-merger integration
November 05, 2019
