Not A Market For Everyone
Ford’s India exit has brought back the focus on similar exits made by several global auto giants in the past. But, poor product strategy isn’t the only reason behind their pull-out
September 30, 2021
In AI, We Trust
Apart from creating innovations around AI, IBM is focused on helping companies achieve greater trust in AI adoption
Asha Menon - October 01, 2021
What’s Stopping ESG From Becoming India Inc’s Alpha Mantra?
The awareness around ESG adoption has accelerated among corporates over the last two years, with their global investors and partners demanding stricter adherence to it. But what are the barriers for ESG to become corporate India’s alpha strategy?
Suchetana Ray - August 31, 2021
India Gate -The Indian Superbrand For The World
The communication strategy as well is aligned with this effort. India Gate Basmati Rice has always maintained Indian culture, Values and habits at the core of its communication strategy. In a freewheeling chat, KRBL’s Managing Director, spoke with Outlook’s M.Rajendran and shared the company’s journey and plans to take it to greater heights of success.
August 18, 2021
Baked to perfection or set to crumble? This small-to-blockbuster-IPO company is upping the ante
Mrs Bectors Food Specialities operates in a sweet but tough sector, and is now in expansion mode
Anishaa Kumar - June 04, 2021
Manish Sonthalia backs an engineering giant soaring on new-age wings
LTTS is a leading service provider for industry 4.0 and it has a sound client acquisition strategy
May 04, 2021
“An ethos of partnership and collaboration enables success in the long run”
Rashesh Shah, chairman, Edelweiss, on how to foster an entrepreneurial culture in your organisation
April 02, 2021
Leading the way after swimming the seas
Author and retired US Navy Captain Mark Brouker divulges leadership strategies that assist you in becoming better leaders.
February 11, 2021
Plain relief or pain relief?
Omnigel India’s latest ad nudges consumers towards choosing a lasting solution for body aches, over momentary relief
Yashasvini Razdan - February 12, 2021
“Allow teams to fail, but remember that people do not fail, plans and strategies do”
Ramesh Iyer, Vice Chairman and Managing Director, Mahindra Finance, on five ways to delegate effectively
February 06, 2021