Kellogg India's strategy shift towards healthy breakfast options

Kellogg’s breakfast cereal elbowed its way into a difficult market, dominated by idlis and parathas. Now it is bracing up for its next battle

Faisal Magray

It was an age of adventure, it was an age of conservatism. It was the season of Alisha Chinai’s unapologetic lust for a bare-chested Milind Soman, it was the season of Alok Nath’s forehead creased in worry for our sanskari souls. We were all headed for revelry, and we were all wondering if we should, really. With due apologies to Charles Dickens, this mutilation of his prose could describe India in the nineties, when it was torn and living between videsi-desi worlds.