Kellogg India's strategy shift towards healthy breakfast options
Kellogg’s breakfast cereal elbowed its way into a difficult market, dominated by idlis and parathas. Now it is bracing up for its next battle
Shruti Venkatesh - December 03, 2019
Soul Food
The subsistence crop of yesteryears, ragi has been revived through breakfast cereals, snacks and health drinks
Anwesha Mitra - September 06, 2019
Crunch Time
Can breakfast cereal makers convert Indian eating habits by tapping local flavours?
Himanshu Kakkar - August 18, 2016
Morning delight
Breakfast cereal makers are finally succeeding in turning a cold market into a hot opportunity
Lalitha Sridhar - January 28, 2015