• Kellogg India's strategy shift towards healthy breakfast options

  Kellogg’s breakfast cereal elbowed its way into a difficult market, dominated by idlis and parathas. Now it is bracing up for its next battle

  Shruti Venkatesh - December 03, 2019

• Soul Food

  The subsistence crop of yesteryears, ragi has been revived through breakfast cereals, snacks and health drinks

  Anwesha Mitra - September 06, 2019

• Crunch Time

  Can breakfast cereal makers convert Indian eating habits by tapping local flavours?  

  Himanshu Kakkar - August 18, 2016

• Morning delight

  Breakfast cereal makers are finally succeeding in turning a cold market into a hot opportunity

  Lalitha Sridhar - January 28, 2015