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        • Kellogg India's strategy shift towards healthy breakfast options

          Kellogg’s breakfast cereal elbowed its way into a difficult market, dominated by idlis and parathas. Now it is bracing up for its next battle

          Shruti Venkatesh - December 03, 2019
        • Soul Food

          The subsistence crop of yesteryears, ragi has been revived through breakfast cereals, snacks and health drinks

          Anwesha Mitra - September 06, 2019
        • Crunch Time

          Can breakfast cereal makers convert Indian eating habits by tapping local flavours?  

          Himanshu Kakkar - August 18, 2016
        • Morning delight

          Breakfast cereal makers are finally succeeding in turning a cold market into a hot opportunity

          Lalitha Sridhar - January 28, 2015

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