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Where the rich are investing 2015

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Varun Bahl's Aurum is taking Delhi baaratis by storm with uniquely styled weddings 

Nivi Shrivastava

Aurum created the dramatic set for Varun Bahl's last couture show in New Delhi

For a designer, the runway is the ultimate canvas for his or her fertile fantasies; however, for New Delhi-based designer and couturier Varun Bahl, dreaming beyond the runway has taken him to an entirely new realm, that of grand Indian weddings and luxe events. The designer recently launched his very own luxurious bespoke event and wedding company — Aurum by Varun Bahl.

Varun recently gave audiences a taste of what he has to offer, at a private couture collection showcasing, part of the Amazon India Couture Week. The event and décor were executed by his new wedding company and received the admiration of guests (allegedly the opulence and creativity of the ambience brought tears to the eyes of designer Rohit Bal, so you can imagine the impact).

Wedding decorVarun gives an insight into his latest venture and why he is curating and conceptualising such luxury events. He says, “Creativity knows no boundaries, and my interest in design is not just limited to clothes. I decided to embark upon a journey to take that dream of designing weddings further, by forging the ultimate gold standard in weddings, niche events, and milestone celebrations through Aurum by Varun Bahl. This promises niche, end-to-end bespoke luxury wedding design solutions, which will give my client his or her desired dream wedding or event, through the ultimate in customised bespoke luxury design, crafted with precision and expertise.”

The company gives a larger-than-life experience that promises to remain with members of the wedding party rather than just focus on a single element, such as the décor. The floor plan and placements are worked out according to the flow of events and the experience to be created for the guests. Varun adds, “In this entire set-up, hospitality is a crucial element. As food is one of the most important components of any happy occasion, we have an array of gourmet and culinary experts who, in conjunction with the rest of our team, bring together the most exotic and international standards of gastronomic presentations and beverage experiences. Our USP is the creation of every element from scratch.”

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