The Power Of I 2017

India's Pride

The story of how KRBL became the world’s biggest exporter of basmati rice

Photographs by Vishal Koul

When basmati rice manufacturer, KRBL  introduced ‘India Gate Classic’ in 2008, it was the beginning of a revolution. The top-notch quality and taste of the new Pusa 1121 variety took the market by storm making KRBL the largest branded basmati rice company in India. However, this was just one among the many memorable moments during KRBL’s 120-year long journey. The legacy of Khushi Ram & Behari Lal which started in 1889 in Pakistan has been carried forward by the three third-generation brothers, Anil Mittal, Arun Gupta and Anoop Gupta. Today, KRBL is the world’s largest rice miller and exporter. Its flagship brand ‘India Gate’ is the market leader in several of the 73 countries where it spreads the aroma of basmati rice. The company hopes to clock a revenue of nearly Rs.6,000 crore over the next five years on stronger demand from international markets