India Gate -The Indian Superbrand For The World
The communication strategy as well is aligned with this effort. India Gate Basmati Rice has always maintained Indian culture, Values and habits at the core of its communication strategy. In a freewheeling chat, KRBL’s Managing Director, spoke with Outlook’s M.Rajendran and shared the company’s journey and plans to take it to greater heights of success.
August 18, 2021
The story of how KRBL became the world’s biggest exporter of basmati rice
Shilpa Elizabeth Abraham - June 09, 2017
A polished effort
KRBL, a leader in the basmati rice market, is a compelling story of value migration towards branded business
Manish Bhandari - July 24, 2015