My next stop was Bombay. We had just launched what I still consider to be the finest fruit drink, Tree Top. Even Frooti was shaken by the launch. But, as we soon realised, Lipton had gotten a couple of things very wrong. One, our volume estimates were way off the chart. Two, at the time — 1987 or thereabouts — Lipton was a financially weak company and we didn’t have the money to support the brand. So when Frooti upped the ante, we couldn’t match up. Three, we had a serious quality issue with the laminate on the package. Ultimately, the brand was pulled off the market but had Tree Top become successful; it would have become bigger than Kissan.
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