N MAHALAKSHMI | AUTHOR | Outlook Business

strategy 4 / Feature
A Statement Lost In Fashion
Clothing brands make claims of being eco-friendly, but is it a trend of greening or greenwashing?

February 01, 2023
strategy 4 / Feature
iPhone For India, iPhone For The World
Apple, the numero uno brand in India’s premium smartphone segment, has acquired critical mass in the domestic market and is expanding local production capacity at a fast pace. Does India have the chops to become the next iPhone destination for global supplies?

February 01, 2023
specials 34 / Editor's Note
Moving on…
It has been a very gratifying journey filled with excitement and great many editorial accomplishments that I look back with a sense of awe myself

August 05, 2021
markets 5 / Feature
The audacity of Prashant Jain and the tyranny of the stock market
Eight years of pain and uneven performance later, he is back with a bang. He has defended his position, among the best fund managers, through it all

August 05, 2021
markets 5 / Interview
“The issue with unwinding of low interest rates is well understood but the outcome is not"
When everyone seems to be watching new economy rising stars, HDFC AMC's Prashant Jain is betting his money on old economy strong businesses

August 05, 2021
the big story 1 / Lead Story
"Business starts when the customer says 'No'"
Rajiv Bajaj Secret Diary - Part 2

August 05, 2021
the big story 1 / Lead Story
"Where you are placed in life is just luck"
Rajiv Bajaj Secret Diary - Part 1

August 05, 2021
the big story 1 / Lead Story
“My ultimate ambition is to become 'nothing'”
Rajiv Bajaj Secret Diary - Part 3

August 05, 2021
How differently will people shop once the crisis has passed?
The pandemic advanced digitisation by a few years across industries, and especially retail. What kind of business models will survive when the dust settles?

July 26, 2021
Accelerating growth: the double-edged sword of self-reliance
With the world seeking an alternative for China, will India rise to the occasion and indeed be the 'pharmacy to the world'?

July 26, 2021
'From Bezos, I have learnt to be customer-obsessed and to risk being misunderstood'
Amit Agarwal, senior vice president and country head, Amazon India, tells us why they believe they are lucky and that their luck will hold, and about the workings of Jeff Bezos’ mind

July 26, 2021
the big story 1 / Lead Story
Can the country’s manufacturing push be sustained with ‘PLIS’ and thank you?
With the second wave of Covid-19 pushing the economy into another downward spiral, the burden is now on the PLI scheme to revive growth

June 04, 2021
strategy 4 / Interview
How to face a fork in the road and take the right turn
In this volatile and uncertain world, everyone could do with an easy-to-access counsel on tackling career dilemmas, and Shiv Shivakumar has authored just the thing

May 12, 2021
specials 34 / Techtonic 2021
The transformation to everything digital
The business of IT and the IT of business have reached a higher meeting ground. Where do they go from here?

April 02, 2021

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