Election Bonanza

Media stocks look set for a revival on the back of advertisement revenue from political campaigns


In May 2014, the Narendra Modi-led Bharatiya Janata Party (BJP) became the first since 1984 to win the national elections with absolute majority. Apart from an anti-incumbency wave, one of the biggest contributing factors to the resounding victory was the relentless advertisement campaigns. As BJP poured money into Brand Modi, the then-ruling Congress party spent millions defending its record against corruption charges.