Lead Story

'The Influencer Marketing Space Is Ready To Explode’

Sandeep Bhushan, Director and Head of India GMS, Facebook speaks to Pallavi Chakravorty at length about the rise of influencers, role of platforms such as Facebook & Instagram and why brands are making a beeline to launch campaigns with social media influencers

Sandeep Bhushan Director and Head of India GMS, Facebook

Instagram and influencers have become synonymous with each other. How did it all begin?