PALLAVI CHAKRAVORTY

  • the big story 1 / Lead Story

    The Jab Of Life

    Covaxin’s success proves that Bharat Biotech and Dr Krishna Ella’s efforts were on the right path and that it is time to wear the ‘Made in India’ badge more confidently

    December 01, 2021
  • the big story 1 / Lead Story

    The Unlikely Undertaker

    For the past one year Abdul Rehman Malbari has been giving dignified burials to COVID victims — irrespective of their religion — even when their kin couldn’t

    December 01, 2021
  • the big story 1 / Lead Story

    The Brand Factor

    Influencer marketing has caught the fancy of brands in such a way that even the traditional ones are diving in. But are they getting the desired returns? Are the influencers bankable enough? Is it here to stay or is it a bubble ready to burst?

    November 01, 2021
  • the big story 1 / Lead Story

    'The Influencer Marketing Space Is Ready To Explode’

    Sandeep Bhushan, Director and Head of India GMS, Facebook speaks to Pallavi Chakravorty at length about the rise of influencers, role of platforms such as Facebook & Instagram and why brands are making a beeline to launch campaigns with social media influencers

    November 01, 2021
  • the big story 1 / Lead Story

    ‘We Are A Creator-Focused Platform’

    Satya Raghavan, Director, YouTube Partnerships, India talks to Pallavi Chakravorty about YouTube creators being the true advocates of a product, brands embracing branded content and the platform’s evolution in the past few years

    November 01, 2021
  • enterprise 3 / Big Idea

    Meaty Musings

    No one anticipated a fresh animal protein startup to become a unicorn. But Licious did. Sticking by the principle of providing quality meat to its customers and a seamless experience to go with it, the startup has managed to disrupt one of India’s most unorganised sectors. With plans to set up experiential stores offline and a ready-to-eat range based on plant protein, Licious seems unstoppable. Vivek Gupta, Co-Founder & CEO, Licious spills more beans about the start-up’s journey and future plans to Pallavi Chakravorty  

    November 01, 2021