Big tech companies have the power to help citizens truly strengthen the wheels of democracy and wipe out memories of technology being weaponised
Suchetana Ray - December 31, 2021
Enter The Metaverse
In September 2006, Facebook hit our computer screens for the first time, redefining our social interactions forever. 15 years later, India is Facebook’s largest market with over 430 million people using the app
Pallavi Chakravorty - December 31, 2021
Died, In The Line Of Duty
Dr. KK Aggarwal spent most of his time during the pandemic posting educational videos and helping the needy before succumbing to the deadly virus on May 17 this year. His legacy, however, lives on
Sneha Kanchan - November 28, 2021
The Power Of Influence
A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing
Shruti Sonal - October 30, 2021
The Brand Factor
Influencer marketing has caught the fancy of brands in such a way that even the traditional ones are diving in. But are they getting the desired returns? Are the influencers bankable enough? Is it here to stay or is it a bubble ready to burst?
Pallavi Chakravorty - October 30, 2021
The Unlikely Chef
Hebbar’s Kitchen, one of the most sought-after channels for vegetarian recipes on social media, is a testament to Archana and Sudarshan Hebbar’s hard work and passion for food
Sneha Kanchan - October 30, 2021
'The Influencer Marketing Space Is Ready To Explode’
Sandeep Bhushan, Director and Head of India GMS, Facebook speaks to Pallavi Chakravorty at length about the rise of influencers, role of platforms such as Facebook & Instagram and why brands are making a beeline to launch campaigns with social media influencers
Pallavi Chakravorty - October 31, 2021
Marketing’s Next Big Thing?
Until a few years ago, influencer marketing— a type of social media marketing using endorsements and product mentions from influencers — was confined to celebrities and a set of bloggers.
Himanshu Arya - October 31, 2021
India’s Top Influencers
The country’s first influencer ranking brought to you by Outlook Business in association with Grapes Digital.
Outlook Business - October 31, 2021
The COVID Paradox at work
The pandemic has slowed down the world but has accelerated change, and this is most visible in office spaces
April 02, 2021