In early July 2013, advertisers and media planners across the country received a bewildering missive from one of the biggest television players in south India — a statement from Sun TV that said the channel was hiking its ad rates for a 10-second spot from a little over ₹30,000 to a whopping ₹2 lakh. This bit of arrogance from the Kalanithi Maran-owned broadcasting network was thought to have emerged in response to a recent government regulation favouring a 10-minute cap on advertisements (plus two minutes of promos) for every hour of television programming, against 20 minutes earlier.
Is the sun setting on Maran's empire?
Time is running out for Kalanithi Maran's once-invincible empire
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