Bhuban Badyakar, a humble peanut seller from West Bengal’s Birbhum district, would often sing this Bengali song to get more people to buy his raw peanuts. As the story generally goes, someone posted a video of Badyakar singing the Kacha Badam song on the streets last year and it became a global rage. Soon, everyone—from Bollywood celebrities, musicians, social media influencers from across the world to even general users—was releasing versions of the song along with a viral hook step. Badyakar himself did a remixed version of the song with popular Haryanvi singer Amit Dhull, which only added to the song’s fame.
Bharat Under The Influence
Are Bharat’s creators ready to move past the memory of their TikTok reign and strike deals with brands the way their Tier I counterparts do?