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        • Mistakes Maketh A Warikoo

          At a time when people are striving to look perfect online, Ankur Warikoo is making admitting to and talking about one’s mistakes look rather cool 

          Pallavi Chakravorty - September 28, 2022
        • Where There’s A Wheel, There’s A Way

          Drawing from her unpleasant personal experiences, disability activist Virali Modi is adamant that she will do everything in her power to make travel easy for the disabled

          Vinita Bhatia - September 28, 2022
        • The Silver Lining

          In his 50s, Dinesh Mohan switched gears to enter the glamour scene, showing the world that it is never too late

          Kamalika Ghosh - September 28, 2022
        • Influence

          Social media is breaking new ground every day in pushing the boundaries of innovation in content creation and creativity 

          Suchetana Ray - September 28, 2022
        • Not Just A Chef

          MasterChef Shipra Khanna has come a long way from winning the title in 2012 to dominating the digital space today 

          Sneha Kanchan - September 28, 2022
        • Bharat Under The Influence

          Are Bharat’s creators ready to move past the memory of their TikTok reign and strike deals with brands the way their Tier I counterparts do?

          Pallavi Chakravorty - September 28, 2022
        • Influencer’s Compulsion

          Past the gold rush in the social media space, the young and relentless influencer is now figuring out ways to stay relevant. With a short shelf life, it could be a story of diminishing returns

          Vinita Bhatia - September 28, 2022
        • Decentralising Influence

          Today, brands need to engage with their audiences across platforms while staying true to their messages

          Dheeraj Sinha - September 28, 2022
        • Weighing Influencers’ Worth

          The right set of influencers for a campaign can be identified with the aid of three parameters—index score, brand impact and business impact

          Shradha Agarwal - September 28, 2022
        • Maping India's Influencers

          Outlook Business' second edition of India's first-ever rankings of social media influencers on a methodology developed by Grapes has a mix of old and new faces

          September 28, 2022