The Architect Of Indian Paparazzi
Recently on his birthday, all the major Instagram photographers like viral Bhayani, Manav Mangalani, Yogen shah and Varinder Chawla collectively thanked Prabhat Choudhary, the founder of India’s biggest entertainment public relations agency Spice PR for his contribution in building Indian paparazzi on social media. Prabhat is perhaps the most sought-after media strategist in Indian entertainment, and top celebrities of Bollywood and Tollywood are his clients. Here is the edited excerpt from his interview with Outlook Business
Outlook Business - December 05, 2023
Be The Change
Changemaker might be a cliched word in a world that is ruled by social media, where influencers are made and unmade every day. In this haze of stories, reels and posts, we sometimes forget to pause and look around to spot those people who work tirelessly to bring perceptible social change.
Suchetana Ray - December 01, 2023
Mistakes Maketh A Warikoo
At a time when people are striving to look perfect online, Ankur Warikoo is making admitting to and talking about one’s mistakes look rather cool
Pallavi Chakravorty - September 28, 2022
The Silver Lining
In his 50s, Dinesh Mohan switched gears to enter the glamour scene, showing the world that it is never too late
Kamalika Ghosh - September 28, 2022
Influencer’s Compulsion
Past the gold rush in the social media space, the young and relentless influencer is now figuring out ways to stay relevant. With a short shelf life, it could be a story of diminishing returns
Vinita Bhatia - September 28, 2022
Bharat Under The Influence
Are Bharat’s creators ready to move past the memory of their TikTok reign and strike deals with brands the way their Tier I counterparts do?
Pallavi Chakravorty - September 28, 2022
Influence
Social media is breaking new ground every day in pushing the boundaries of innovation in content creation and creativity
Suchetana Ray - September 28, 2022
Maping India's Influencers
Outlook Business' second edition of India's first-ever rankings of social media influencers on a methodology developed by Grapes has a mix of old and new faces
September 28, 2022
Decentralising Influence
Today, brands need to engage with their audiences across platforms while staying true to their messages
Dheeraj Sinha - September 28, 2022
Weighing Influencers’ Worth
The right set of influencers for a campaign can be identified with the aid of three parameters—index score, brand impact and business impact
Shradha Agarwal - September 28, 2022
