Facebook In A Virtual Avatar
In one of the biggest rebranding exercises in the world, the mighty Facebook is looking to create a new business model. A stagnating user base and youth apathy globally combined with the potential of metaverse have taken the social media giant to bet big on an unknown sector. As Facebook becomes Meta Platforms, what happens to its India strategy?
Pallavi Chakravorty - May 31, 2022
She Rules The Digital Kingdom
The Indian woman consumer is forcing all—brands, social media, even experts—to take notice. She is shopping, learning, interacting in digital universe & owning it
Pallavi Chakravorty - February 27, 2022
The Most Tagged Man
From personally ferrying people to hospitals to arranging for cremations to arranging for oxygen, Srinivas BV did whatever he could to help those suffering during the pandemic. His biggest regret: he couldn’t save everyone
Vikas Pathak - November 28, 2021
Died, In The Line Of Duty
Dr. KK Aggarwal spent most of his time during the pandemic posting educational videos and helping the needy before succumbing to the deadly virus on May 17 this year. His legacy, however, lives on
Sneha Kanchan - November 28, 2021
Editor’s Note
As people next door become influencers on the power of their stories and brands bank on their relatability to influence our consumption behaviour, will this influence ‘heal the world and make it a better place’?
Suchetana Ray - October 30, 2021
For The Love Of Travel
Rishabh Shah and Nirali Shah, or the Gypsycouple, are far from being alike. But their love for travel is what has catapulted them to be one of the most-loved social media influencers
Kamalika Ghosh - October 31, 2021
Entertainer, Not Influencer
Bhuvan Bam is one of India’s most popular content creators on social media. But it’s his ‘regular boy from Delhi’ image that makes audiences and brands swoon over him
Shruti Sonal - October 30, 2021
India’s New KoHEnur
“With great power comes great responsibility,” says Sushant Divgikar, a social media star who embodies empowerment for the transgender community. While he dismisses the influencer tag, he knows the potential of his celebrity status to empower his community
Suchetana Ray - October 30, 2021
The Brand Factor
Influencer marketing has caught the fancy of brands in such a way that even the traditional ones are diving in. But are they getting the desired returns? Are the influencers bankable enough? Is it here to stay or is it a bubble ready to burst?
Pallavi Chakravorty - October 30, 2021
The Power Of Influence
A new crop of relatable, quirky and creative content creators or 'influencers', as they are called, have become the faces of multiple brand campaigns today. Armed with smartphones, social media apps and an online community, these new ‘accessible’ stars are redefining the game of marketing
Shruti Sonal - October 30, 2021
