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        • Maping India's Influencers

          Outlook Business' second edition of India's first-ever rankings of social media influencers on a methodology developed by Grapes has a mix of old and new faces

          September 28, 2022
        • Ahead Of The Game

          Having learnt the hard way that life is not always fun and games, Naman Mathur, aka Mortal, has built an online brand that several companies can bank on

          Vinita Bhatia - September 28, 2022
        • Weighing Influencers’ Worth

          The right set of influencers for a campaign can be identified with the aid of three parameters—index score, brand impact and business impact

          Shradha Agarwal - September 28, 2022
        • Decentralising Influence

          Today, brands need to engage with their audiences across platforms while staying true to their messages

          Dheeraj Sinha - September 28, 2022
        • Mistakes Maketh A Warikoo

          At a time when people are striving to look perfect online, Ankur Warikoo is making admitting to and talking about one’s mistakes look rather cool 

          Pallavi Chakravorty - September 28, 2022
        • Not Just A Chef

          MasterChef Shipra Khanna has come a long way from winning the title in 2012 to dominating the digital space today 

          Sneha Kanchan - September 28, 2022
        • Where There’s A Wheel, There’s A Way

          Drawing from her unpleasant personal experiences, disability activist Virali Modi is adamant that she will do everything in her power to make travel easy for the disabled

          Vinita Bhatia - September 28, 2022
        • Marketing The Rainbow

          The increasing power of the pink economy, or rainbow capitalism, is driving even the most conservative of brands to showcase their support for the LGBTQ community either through campaigns or products. But, is it enough?

          Vinita Bhatia - June 29, 2022
        • India’s Metaverse Opportunity

           India should rapidly invest in its demographic dividend to monetise such an opportunity

          Sujit Kumar - May 31, 2022
        • ‘The Legacy Players Should Collaborate To Maintain Lead’

          In an interview with Outlook Business, Shashank Srivastava, Senior Executive Director—Marketing & Sales, Maruti Suzuki India, talks about the challenges the industry faces and the way to deal with it over the next decade

          December 31, 2021