Trending Business Strategy Examples | Outlook Business
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Start-ups get ‘debt’ serious
Growing companies have found a new friend in venture debt funds, who help tide over bad times and enforce much needed financial discipline

Kripa Mahalingam

A Timely Call

The much talked about consolidation in telecom finally gets underway with the RCom-Aircel merger

Krishna Gopalan | SEP 20 , 2016

Jio Ya Maro

It’s a tough battle for telcos as Reliance launches cut-throat data tariffs for its Jio service

Krishna Gopalan | SEP 06 , 2016

Radio's New Mantra

Radio stations are embracing retro music to get the attention of the real spenders

Krishna Gopalan | SEP 01 , 2016

Cashing In

The HDFC Life-Max Life merger ticks the right boxes for both promoters

Krishna Gopalan | JUL 26 , 2016

It's a long eclipse for Sun TV

Already grappling with poor ad revenues, AIADMK’s second term is bad news for the TN-based broadcaster

Krishna Gopalan | JUN 02 , 2016

Going at it again

Mahindra & Mahindra's NuvoSport is another attempt at breaking into the compact SUV market

Krishna Gopalan | APR 26 , 2016

Drawing the battle lines

Bharti Airtel's spending spree is preparation for Reliance Jio's imminent launch

Krishna Gopalan | APR 21 , 2016

Honey, we want your money

Financial services firms are customising products and services for women

Laveena Iyer | MAR 22 , 2016

Bisleri pops the cola

Bisleri Pop marks Ramesh Chauhan's return to carbonated drinks

Krishna Gopalan | MAR 03 , 2016

Not Just Kids Play

Dabur and Himalaya are flexing their muscles in baby products

Himanshu Kakkar | FEB 15 , 2016

Sticky business?

HUL wants to crack the ayurvedic products market through Indulekha

Krishna Gopalan | DEC 23 , 2015

Is more the merrier?

Global auto suppliers setting up base is a threat and an opportunity

Himanshu Kakkar | DEC 17 , 2015

Not taking the nearest exit

Infra companies wanting to sell road assets find themselves in a buyers market

Jitendra Kumar Gupta | DEC 15 , 2015

The do or die Idea

Idea’s aggression has kept it from becoming a fringe player. But can its investments pay-off?

Krishna Gopalan | DEC 08 , 2015

Choose your burger. No, really!

McDonald’s new McSpicy ad breaks clutter and creates brand ownership

Himanshu Kakkar | DEC 01 , 2015

Pick me up

Major online retailers are betting on offline pick-up stores to spread their reach

Sonia Mariam Thomas | NOV 26 , 2015

Wishing on stars

Despite concerns about its efficacy, celebrity brand endorsements are showing no signs of fading out

Krishna Gopalan | NOV 23 , 2015

Riding on safety

Airbag suppliers sense opportunity in stringent car safety norms

Himanshu Kakkar | OCT 13 , 2015

We are liking it...

White goods players are turning up the volume in an attempt to boost online sales

Avantika Seth | OCT 12 , 2015

Not moving fast enough

The so-called single-model company is trying hard to get its product strategy right

Himanshu Kakkar | OCT 06 , 2015

High loss

Can radio companies recover the exorbitant licence fees that they have bid?

Krishna Gopalan | SEP 22 , 2015

Hero MotoCorp's
big battle

The Goliath of the Indian two-wheeler market needs to fight like David to win overseas 

Himanshu Kakkar | SEP 16 , 2015

eBay bids to get back into the game

Having part-sold its stake in Snapdeal, eBay plans to gain lost ground in India

Himanshu Kakkar | SEP 08 , 2015

The bright spot

Can Jyothy Laboratories’ transformation help it outrun its competitors in the FMCG market?

Sneha Shankar | JUL 31 , 2015