A feisty Ramesh Chauhan bubbles with enthusiasm when he speaks of Bisleri Pop. It marks his return to the carbonated soft drinks business, one that he sold in 1993 to Coca-Cola for Rs.180 crore. Chauhan, Bisleri International’s chairman, has entered this market at a time when a health-conscious consumer is giving soft drinks the miss. Over the last two years, the market for soft drinks has struggled to grow beyond Rs.15,000 crore (of this, colas and lime bring in Rs.12,000 crore) and it is hard to miss segments like juices taking off in a big way. In this scenario, success for Chauhan, who is still test-marketing Bisleri Pop, looks extremely difficult.
Bisleri pops the cola
Bisleri Pop marks Ramesh Chauhan's return to carbonated drinks
Summer wine and salad
Kishore Singh - January 19, 2015
The million-dollar question: Is investing a game of luck or skill?
Shankar Sharma - May 04, 2021
Every crisis is an opportunity, if you are on the right side of equities
Samir Arora - May 04, 2021
Viraj Mehta trusts the toughness and bounce of a company that has seen many trials
Viraj Mehta - May 04, 2021
Safir Anand spots a mid-sized company with the right chemistry and catalytic circumstances
Safir Anand - May 07, 2021