Data revenues may gather speed as debt-ridden telecom companies consider strategies to grow their top line
Rajat Ubhaykar | FEB 06 , 2015
How multinational corporations are helping female employees push the limits of the glass ceiling
Meghna Maiti | NOV 14 , 2014
Gamification as a means of employee engagement has finally caught the fancy of Indian companies. Is it ready to go mainstream?
Vikas Kumar | OCT 17 , 2014
Adobe ditches the annual appraisal for more frequent and informal checks-ins. How has the experience been?
Vikas Kumar | SEP 19 , 2014
Following the slowdown, a host of Indian companies are selling assets to find a way out of a debt quagmire
Krishna Gopalan | AUG 22 , 2014
Companies are increasingly hopping on to the cause-related marketing bandwagon to bump up their businesses
Industrial products manufacturers borrow a leaf from consumer product companies to connect directly with B2B buyers
Vikas Kumar | AUG 08 , 2014
HUL’s premium ice cream offering is unlikely to give the chills to local players
Krishna Gopalan | JUN 21 , 2014
Footwear MNC Crocs now wants to take its flashy, premium clogs deep into tier 2 and 3 cities
Himanshu Kakkar | APR 26 , 2014
How Godrej Consumer Products countered the slowdown in rural India
Vikas Kumar | MAR 01 , 2014
Does private taxi service Uber’s surge-pricing make sense?
FEB 01 , 2014
Hero Motocorp's five-year warranty scheme is yet to rev up the auto major's sales
Himanshu Kakkar | NOV 23 , 2013
Who wins when an MNC pits itself against a huge unorganised sector in the middle of a slowdown?
Mahithi Pillay | OCT 26 , 2013
There’s no easy end in sight for the Jignesh Shah-promoted FTIL and MCX
Team Outlook Business | OCT 26 , 2013
Godrej Consumer hopes to break into rural households with its new paper mosquito repellent
Himanshu Kakkar | OCT 12 , 2013
How domestic white label ATM players plan to quench private and public banks’ thirst for a wider reach
Krishna Gopalan | OCT 12 , 2013
Sonalika is looking to up the ante in the tractor market after ousting John Deere from fourth spot. Can it succeed?
Himanshu Kakkar | AUG 17 , 2013
Eros India’s vertically integrated business model is proving to be a success
Krishna Gopalan | AUG 03 , 2013
The drama’s all off-screen as advertisers and broadcasters face off over a new monthly ratings system
The suggested cap on television advertising minutes could hurt small-budget advertisers
Krishna Gopalan | JUL 20 , 2013
Why are FMCG companies seeing more private equity action even as M&As slow?
Krishna Gopalan | JUN 22 , 2013
Motorsports is the new brand building and feedback tool for auto majors
Rashmi K Pratap | MAY 11 , 2013
Soaring real estate costs make companies rethink their expansion into tier 2 cities, for now
Shabana Hussain | APR 27 , 2013
Does Mere Dad Ki Maruti show the way for advertiser-funded cinema in India?
Krishna Gopalan | APR 27 , 2013