Trending Business Strategy Examples | Outlook Business
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Start-ups get ‘debt’ serious
Growing companies have found a new friend in venture debt funds, who help tide over bad times and enforce much needed financial discipline

Kripa Mahalingam

Close connect

Will RCom’s 3G offer ring in the numbers?

Krishna Gopalan | JUL 27 , 2015

Can and able

The attrition-ridden retail sector is hiring disabled people — and finding better returns

Mahithi Pillay | MAR 15 , 2015

Reality bites

Battling with huge production costs, do reality shows really make for a reasonable bet for TV channels? 

Sonia Mariam Thomas | MAR 06 , 2015

Download boost

Data revenues may gather speed as debt-ridden telecom companies consider strategies to grow their top line

Rajat Ubhaykar | FEB 06 , 2015

Leaning in, with a helping hand

How multinational corporations are helping female employees push the limits of the glass ceiling

Meghna Maiti | NOV 14 , 2014


Gamification as a means of employee engagement has finally caught the fancy of Indian companies. Is it ready to go mainstream?

Vikas Kumar | OCT 17 , 2014

Up close and personnel

Adobe ditches the annual appraisal for more frequent and informal checks-ins. How has the experience been?

Vikas Kumar | SEP 19 , 2014

Keep calm and sell assets

Following the slowdown, a host of Indian companies are selling assets to find a way out of a debt quagmire

Krishna Gopalan | AUG 22 , 2014

Doing well by doing good

Companies are increasingly hopping on to the cause-related marketing bandwagon to bump up their businesses

Krishna Gopalan | AUG 22 , 2014

The road less travelled

Industrial products manufacturers borrow a leaf from consumer product companies to connect directly with B2B buyers

Vikas Kumar | AUG 08 , 2014

Cold comfort

HUL’s premium ice cream offering is unlikely to give the chills to local players

Krishna Gopalan | JUN 21 , 2014

Clog of the town

Footwear MNC Crocs now wants to take its flashy, premium clogs deep into tier 2 and 3 cities

Himanshu Kakkar | APR 26 , 2014

Business as unusual

How Godrej Consumer Products countered the slowdown in rural India

Vikas Kumar | MAR 01 , 2014

Short supply = high price

Does private taxi service Uber’s surge-pricing make sense?

FEB 01 , 2014

Miles to go

Hero Motocorp's five-year warranty scheme is yet to rev up the auto major's sales

Himanshu Kakkar | NOV 23 , 2013

Built to last

Who wins when an MNC pits itself against a huge unorganised sector in the middle of a slowdown?

Mahithi Pillay | OCT 26 , 2013

A brimming cup of woes

There’s no easy end in sight for the Jignesh Shah-promoted FTIL and MCX

Team Outlook Business | OCT 26 , 2013

The buzz gets louder

Godrej Consumer hopes to break into rural households with its new paper mosquito repellent

Himanshu Kakkar | OCT 12 , 2013

What’s in a name?

How domestic white label ATM players plan to quench private and public banks’ thirst for a wider reach

Krishna Gopalan | OCT 12 , 2013

Going for the till

Sonalika is looking to up the ante in the tractor market after ousting John Deere from fourth spot. Can it succeed?

Himanshu Kakkar | AUG 17 , 2013

The baron of the box-office

Eros India’s vertically integrated business model is proving to be a success

Krishna Gopalan | AUG 03 , 2013

The great TAMasha

The drama’s all off-screen as advertisers and broadcasters face off over a new monthly ratings system

Krishna Gopalan | AUG 03 , 2013

Commercial brake

The suggested cap on television advertising minutes could hurt small-budget advertisers

Krishna Gopalan | JUL 20 , 2013

Selective shopping

Why are FMCG companies seeing more private equity action even as M&As slow?

Krishna Gopalan | JUN 22 , 2013