Choose your burger. No, really!

McDonald’s new McSpicy ad breaks clutter and creates brand ownership

It is rare to see a brand pitch one of its own existing products against a newly launched product. In its latest McDonald’s ad, the Roadies twins Raghu and Rajiv face-off on their favourite burgers – McSpicy and newly launched Indi McSpicy. At the end, they ask consumers to vote either of the two off the menu. The loser will be phased out by McDonald’s.